TikTok Pixel is a piece of javascript code that you can place on your website that allows you to share website events with TikTok. The Pixel can be used with any TikTok for Business tools to measure traffic on your website, measure ad campaign performance, optimize your campaigns and find new customers.
You can use Google Tag Manger (GTM) to manage TikTok Pixel code installation and use this template to help configure pixel events to trigger on your website events. Learn more
We recommend setting up Pixel x GTM Integration using TikTok Events Manager's interactive setup flow. The interactive flow guides you in configuring the integration and automatically installs this template and also the Pixel Base Code tag in a few clicks.
Copy the Pixel Base Code from TikTok Events Manager and paste it in the HTML field, and set the trigger to All Pages.
You can find this template in GTM Template Gallery and add it into your GTM Web container workspace.
For TikTok Pixel x GTM Integration, we recommend setting up events using TikTok Event Builder. Learn more about Event Builder.
Use this template if you plan to use GTM data layer or want to manually configure events
See Verify TikTok Pixel Setup section in this developer document.
If you have any feature requests or issues, please file a request in GitHub here.